CBS SPORTS | WSM
Contract
Overview
I was selected to be on a team with one HUGE goal...
To completely overhaul the World’s Strongest Man Competition’s Live Broadcast GFX package for CBS SPORTS. I lead the research phase for our final deliverables as well as helped lead the overall art direction of the final graphics package. While also presenting our final deliverables to CBS Sports directly.
Understanding the broadcast landscape.
I led a group of 20 designers in the research phase for this project. We first moodboarded multiple concepts and took inspiration from multiple design sources.
I then presented our first 8 concepts to CBS Sports stakeholders along with 3 of my team members. We received extremely positive feedback and were able to frankenstein the best features from the four favorites into our final design moving forward.
The Pivot
The vibes were high and everyone was excited about turning our concepts into reality, and we dove straight into the design process. But for our mid-way check in, CBS Sports wasn't impressed with what we had shown them. In fact they were pretty confused with our direction.
